# Steffi Kieffer — Insanely Human

> Keynote speaker, practitioner and AI thinker for the age of AI. AI Retreat founder, podcast host, ice swimmer, community builder.

## Who is Steffi Kieffer?

Steffi Kieffer is a keynote speaker and philosopher-practitioner based in Munich, Germany. She helps organizations navigate the human side of AI transformation — not through tools, but through mindset, embodiment, and principles. Her brand is "Insanely Human": the conviction that AI adoption is a human challenge, not a technical one.

She has a 20+ year background in design and innovation (London, Barcelona, Munich), built a chatbot for people with addiction before ChatGPT existed, and has been swimming in ice water every morning for 850+ days. She is training for her first marathon.

## What does she offer?

### Signature Keynotes (German and English)
- **"My Second Brain"** — Agentic work with Obsidian and Claude Code: how AI actually works in daily life. Live demo of her real system in longer sessions. 20–60 min.
- **"AI Brain Fry"** — AI overload & judgment. The keynote that says what everyone feels: why more tools make you more tired. 20–60 min.

Also in the repertoire: "Zukunft braucht Haltung" (DE) / "Now What?" (EN) — orientation in the AI chaos; "Insanely Human" — identity over skills; "From Prompt to System" — from chat window to your own AI system. All topics 20–90 min, combinable for half-day or full-day events.

### Formats for companies (no pure tool trainings)
- **Inhouse Builders Day** — 1 day, your team builds real agentic workflows in peer groups. Tool-agnostic.
- **Team Training Camp / Offsite** — 2–3 days, build phases plus nature and recovery. Location of your choice.

### AI & Future Skills Retreat
3-day retreat in the Bavarian Alps. Max 14 participants. Agentic workflows, vibe-coding, personal AI systems — combined with ice swimming, nature, and campfire. Next date: October 16–18, 2026. Website: https://theairetreat.com

### Podcast: "Insanely Human"
AI experiments, conversations with unexpected AI users, and the question of staying mentally and physically strong when everything speeds up. Available on Spotify, YouTube, and Apple Podcasts.

### AI Builders Day (open format)
1-day open format at lake Tegernsee: building real projects in peer groups, from chat window to real workflow. Next edition: November 20, 2026. Website: https://ai-builders-day.de

### Claude Code Meetup Munich
Monthly community meetup: sharing knowledge, learning from each other, growing together. Free. Website: https://claudecode-muenchen.de

## 12 Principles for Human-AI Collaboration

Steffi's intellectual framework, born from design work, ice swimming, and lived experience:

**Mindset:** Never Prompt Alone, Build Don't Browse, Sharpen the Question
**Agency:** Think Before You Prompt, Know When to Walk the Stairs, Design the Pause
**Resilience:** Start Before You're Ready, Learn to Dance in the Fog, Fiction is a Feature
**Differentiation:** Feel the Grain, Your Scars Your Moat, Taste Beats Speed

## Clients & speaking experience

BMW, BNP Paribas, Burda, ProSiebenSat.1, Publicis, Brainbirds, Truma, Atomic, esome, Trivium, Rosen, Castle Craig, Medialab Bayern, Arbeitsagentur Bremen, YER Deutschland, HdBW, PUSH Conference.

## Contact & booking

- Website: https://steffikieffer.ai
- Website (English): https://steffikieffer.ai/en/
- Contact form: https://steffikieffer.ai/#contact
- LinkedIn: https://www.linkedin.com/in/steffikieffer/
- Podcast (YouTube): https://www.youtube.com/@be.InsanelyHuman
- Podcast (Spotify): https://open.spotify.com/show/0nZcKOynp6u8evusRTwR8U
- Newsletter (DE): https://human-ai-gym.beehiiv.com/
- Newsletter (EN): https://steffikieffer.substack.com/
- AI Retreat: https://theairetreat.com
- Booking call: https://calendar.app.google/zFuWCjRWLCMN1i1GA

## Location

Munich, Germany. Available for remote and in-person engagements worldwide.

## Languages

German and English.